Proper search engine optimization is a process involving several distinct steps. We'll walk you through the steps a professional search engine optimizer (SEO) follows when reviewing a site before starting an optimization campaign.
Step One - Visual Review of Page.
Make sure the page looks professional, has usable navigation and is complete. Search engine spiders may grade your site, but you need to appeal to directory editors and human visitors too!
Include good quality content on the page. It increases the value of your site to both humans and search engine spiders. Good content will place your site in the top of the rankings.
Step Two - Look For Spider Traps.
A spider trap is anything that would prevent a spider from crawling your page or site. If a spider can't crawl through your site, the site won't get indexed. Part of the SEO's job is to look over a site and identify anything that could potentially hurt the site in the search engines.
Also check your page for anything that might be considered spam by a search engine. Most spam is accidental, but it will get you banned just as quickly as intentional spam. Page Primer alerts you to techniques that may be considered spam by search engines.
Step One - Visual Review of Page.
Make sure the page looks professional, has usable navigation and is complete. Search engine spiders may grade your site, but you need to appeal to directory editors and human visitors too!
Include good quality content on the page. It increases the value of your site to both humans and search engine spiders. Good content will place your site in the top of the rankings.
Step Two - Look For Spider Traps.
A spider trap is anything that would prevent a spider from crawling your page or site. If a spider can't crawl through your site, the site won't get indexed. Part of the SEO's job is to look over a site and identify anything that could potentially hurt the site in the search engines.
Also check your page for anything that might be considered spam by a search engine. Most spam is accidental, but it will get you banned just as quickly as intentional spam. Page Primer alerts you to techniques that may be considered spam by search engines.
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